October 25, 2021

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Fit And Go Forward

Liverpool ‘plan to go past Man Utd and catch Barcelona and Real Madrid’ at top of club rich-list as FSG eye new deals

LIVERPOOL’S owners Fenway Sports Group are reportedly putting plans in place to financially compete with Real Madrid and Barcelona.

Reds chiefs are already looking at how to make money and boost profits in the aftermath of the coronavirus pandemic.

Liverpool's principal owner John W. Henry is keen for the club to compete financially with Real Madrid and Barcelona

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Liverpool’s principal owner John W. Henry is keen for the club to compete financially with Real Madrid and BarcelonaCredit: Getty Images – Getty
Jurgen Klopp's side are four points behind Premier League leaders Manchester City

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Jurgen Klopp’s side are four points behind Premier League leaders Manchester CityCredit: Rex Features

The Merseyside outfit have retained a healthy status during the Covid-19 crisis so far, and the club are now looking to turn Anfield into a ‘football destination’.

Commenting on FSG’s plans for Liverpool to overtake Manchester United in football’s money league, finance expert Kieran Maguire spoke of the Premier League champions’ hopes for the future.

Speaking on the Liverpool Echo’s Blood Red podcast, he said: “Relative to Real Madrid and Barcelona, Liverpool are in a strong position [because of the pandemic].

“Liverpool have been at the forefront of digitising the fanbase, finding new ways of engaging with them.

“Once you engage with them, you can offer them things that might cost money and this is a way of generating extra revenue.”

Maguire added: “The Premier League TV deal is the most lucrative in the world and they both have huge stadiums which generate a vast amount.

“A greater proportion of [Barcelona and Real Madrid’s] revenue comes from matchday things than for Liverpool.

“In terms of seven-day engagement, as well, things like their museums and stadium tours are more lucrative because more money has been invested in them historically.

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“It is issues of that nature that Liverpool will want to address in due course.”

Liverpool are fifth in the Deloitte money league – their highest place since the 2001-02 season – after they had an income of £489.9million last term.

They are above fellow Premier League sides Manchester City, Chelsea and Tottenham in the top ten list, and now have their eye on catching the Red Devils in fourth.

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