Hanesbrands expects more-with-less approach will pay off with long-term growth | Local

Hanesbrands satisfied for a while investors’ desire for growth from 2012 to 2017 by employing all three pillars that bolster shareholder value: acquisitions, share repurchases and dividend increase.

The company’s buying spree included such global brands as Maidenform Brands Inc., Parisian manufacturer DBApparel, GearCo Inc., Knights Apparel, the brand rights to Champion in Japan, and Australian apparel distributor TNF Apparel.

In 2017, Evans presented “Project Booster,” a multi-year growth initiative with the tagline of “Sell More, Spend Less and Generate Cash.”

“We are realigning our overhead structure to better reflect the needs of the marketplace, particularly the consumer shift to online and digital purchasing vs. brick-and-mortar retail, and the continual need for greater productivity,” Hanesbrands said at the time.

Yet, nearly four years later, Bratspies’ Full Potential initiative is tackling many of the same issues.

“We’ve defined our growth drivers, we’ve identified the strategic initiatives needed to unlock growth and improve productivity and we began the early implementation of our Full Potential plan,” Bratspies said.

“Our goal is to become a consumer-centric growth company, one that generates higher and more consistent revenue growth, while also delivering higher levels of profitability over time.