March 20, 2025

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Health's Like Heaven.

Cinnaholic, Dave’s Hot Chicken hope to open soon in Wilmington area

Cinnaholic, which features vegan, customizable cinnamon rolls, is scheduled to open at Mayfaire in Wilmington in March.

Despite uncertainty in the restaurant business, several food brands hope to open in the Wilmington market in coming months.

And they’ll be bringing Nashville-style hot chicken, vegan cinnamon buns, and a healthy meal prep concept.

Healthy James may not be a well-known name right now, but Greg George, co-founder of the locally based Emerging Food Franchises, says it will be.

“This company is going to be big news,” he said. “We are already up to 16 locations in 90 days.” 

Four of those will be in Southeastern North Carolina: Wilmington, Leland, Hampstead and Jacksonville. Others are set for Louisville (where it was founded), Knoxville and Little Rock.

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George said he expects the Wilmington location to open by early March. He describes Healthy James as a boutique health-and-food business that will offer order-ahead meal prep, a smoothie bar, cold pressed juices and healthy snacks. 

A Healthy James concept, with prepped meals and a smoothie bar, is slated for the Wilmington area.

Treats with a healthy twist is also a focus of Cinnaholic, which hopes to open in March at Mayfaire. It’s a bakery that allows customers to customize cinnamon rolls with more than 20 frosting flavors and 20 topping options.

More:New seafood restaurant brings unique options to Mayfaire

More:Multiple closings. Bankruptcy. One Wilmington shopping center has a plan to recover stronger than ever.

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