“Our goal has always been to make fresh, healthy food as accessible as a candy bar, so we’ll sell Farmer’s Fridge wherever we can,” said founder and CEO Luke Saunders.
The seven-year-old startup got its start selling fresh, pre-made meals and snacks from its signature vending machines. It started delivering menu items directly to consumers’ homes during the pandemic.
The deal with Dunkin’ capitalizes on a desire among fast-food and convenience stores to expand their offerings. Farmer’s Fridge plans to launch additional partnerships with retailers and quick-service restaurants this year, Saunders said.
Seven Farmer’s Fridge menu items, including its Greek salad and apple cinnamon oats, will be available on Dunkin’s refrigerator shelves for three months. The items also will be on Dunkin’s digital menus for to-go and delivery, according to a news release.
The Dunkin’ locations selling Farmer’s Fridge items are at 1651 W. Roosevelt Road, 3310 W. Addison St. and 3801 W. Belmont Ave.
Farmer’s Fridge worked with Dunkin’ to pick the three stores, Saunders said.
“The goal is just to test whether or not (Farmer’s Fridge food) fits in with what the Dunkin’ customer is looking for,” he said. “From there, we would obviously be thrilled to scale it nationally with them if all goes well.”
Dunkin’ has more than 11,300 restaurants worldwide, 8,500 of which are in the U.S., according to its website. The partnership is fitting—Farmer’s Fridge’s first fridge was next to a Dunkin’ in a food court in the Loop, Saunders said.