December 5, 2021

Acqua NYC

Fit And Go Forward

Americans committed to maintaining cooking habits in post-pandemic world

“The study results gave us some interesting data to consider as we enter into a new year and endeavor to predict how it will unfold,”​ said Heddy DeMaria, chief insights officer at HUNTER​​.

“As restrictions from the pandemic remain in place, it’s inspiring to see how resilient Americans have become. They continue to channel their energies into the kitchen, adopting habits that bring joy, spark creativity and strengthen family bonds. As we eagerly look forward to a post-COVID era, the data suggests these new habits will stick around and become part of our new normal.”

Findings from HUNTER Food Study Special Report Wave Two: America Keeps on Cooking – a follow-up to part 1 of its research fielded in April 2020​​ during the “first wave”​ of consumer pandemic behaviors – were based on an online survey of 1,032 US adults between the ages of 18- to 73-years-old and evenly split between males and females fielded on Dec. 7, 2020.


Increased confidence and creativity in the kitchen

Results from Hunter’s Wave Two survey found that Americans are continuing to cook more (51%) and bake more (41%) than they did at the same time last year, and the majority (71%) of those surveyed intend to keep up these cooking habits after the pandemic ends – a 20% increase from when respondents were asked the same question in April 2020.

Respondents cited saving money (67%), eating healthier (56%), and feeling good (56%) as primary motivations for continuing their home cooking habits.

Additionally, 50% of surveyed consumers said they feel more confident in their cooking abilities and 25% said the forced circumstances of the pandemic have driven them to pick up new skills in the kitchen and that they feel more creative when it comes to preparing meals.

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