The product is formulated to target a spectrum of performance factors for endurance athletes and adventurers, including energy metabolism, muscle recovery, antioxidant activity, digestive health, immune and brain support.

Kim Horneck, Director of Marketing at Standard Process, told NutraIngredients-USA that the product is an adaptation of the “Colin Bar”, which Standard Process developed for ten-time world record holder Colin O’Brady, a world-renowned athlete, top speaker, and New York Times bestselling author. 

“Colin completed the first solo, unsupported and human-powered crossing of Antarctica – a globally recognized project called “The Impossible First” – fueled by a custom nutrition bar developed by Standard Process, nicknamed the “Colin Bar”,” ​explained Horneck.

“This food source was O’Brady’s primary nutrition in the harshest environment on the planet, enabling him to survive for 54 days alone, covering 932 miles, pulling a 375-pound sled across the landmass of Antarctica.

“Standard Process developed a similar nutrition bar for O’Brady’s world first crossing of Drake Passage, during which he, along with a team of five others, rowed a boat across the most dangerous ocean passage in the world, as well as for some of his other adventures.

“The Standard Process nutrition science team adapted the “Colin Bar” into the Possible Bar.  The Possible Bar is for all adventurers and athletes seeking to conquer their goals and nourish.”

Formulation

Unlike most other bars on the market, which have a nutritional facts panel, the Possible Bar is a dietary supplement, explained Horneck.

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