Sanford Health recruits national celebrities in Profile campaign
Popular names are representing a nutrition and lifestyle coaching brand by Sanford Health.
Celebrities like Lady A, Meghan Trainor and Emmitt Smith appeared in commercials for Profile by Sanford, promoting healthy lifestyles and nutrition. The commercial appeared during the Super Bowl.
The partnership is between Sanford and Entercom Communications and includes special offers for Profile members such as private virtual concerts and Q/A sessions with the celebrities.
“This partnership of strategically selected stars of music, sports and pop culture showcases Profile’s commitment to deliver personalized nutrition plans and one-on-one health coaching to transform lives,” according to a news release Thursday.
The “diverse talent” sends the message that the customized plans can work for “every lifestyle, gender and life stage,” the news release said.
Band members of Lady A and singer-songwriter Meghan Trainor will join Profile’s nutrition coaching program. Former Dallas Cowboys running back Emmitt Smith is just a spokesperson for the program.
“We were really drawn to being part of and each personally joining Profile because it offers a personalized nutrition plan for each of us,” explained Lady A’s Hillary Scott. “We’re all working parents who need a lot of energy and need a plan that’s sustainable. So, having a program developed by physicians and scientists at Sanford Health that is tailored to each of us makes us excited for the opportunity to learn new healthy habits.”
