January 18, 2022

Acqua NYC

Fit And Go Forward

Kum & Go opens new walk-up concept in Campustown

Kum & Go opens a new store in Ames’ Campustown business district Thursday, and the location is the company’s third in a new line of marketplace concepts for the 60-year-old convenience chain.

The walk-up, at 2320 Lincoln Way, has no fuel pumps and no parking lot, but it does have a “bodega feel” and offers a large selection of healthy food and environmentally friendly products, district supervisor David Lienemann told the Tribune Wednesday.

Tanner Krause, president of the family-owned chain, did research outside of Iowa with his marketing team in developing the concept, Lienemann said.

“They looked at what does an urban walk-up store look like, in terms of convenience?” Lienemann said. “And a lot of touches they came up with have that bodega feel like you might get in California but, obviously, with our Kum & Go flavor added.”

The Kum & Go shop on Lincoln Way will open Thursday. District supervisor David Lienemann said they hope to achieve a "bodega" feel."

There are no roller grills, which are ubiquitous in convenience stores. There is a selection of fresh fruits, healthy snacks and beverages, and freshly made menu items.

“We have a full menu, just as if we had a marketplace store, which is our largest platform store — we offer all of those items,” Lienemann said. “We do have curbside and full service.”

Customers will still find the usual guilty pleasure items, too, like pop, candy and donuts.

“Everyone needs an awesome donut occasionally.”

The goal, Lienemann said, is to offer healthy alternatives, too, including a line of teas that are made in-house and come in flavors like watermelon hibiscus.

Beverages also include a selection of liquor, wine and beer.

The Kum & Go shop on Lincoln Way will open Thursday. District supervisor David Lienemann said they hope to achieve a "bodega" feel."

“It’s always been the innovative nature of Kum & Go to reconceptualize what convenience means and how we can be as close as possible to our customers,” Ariel Rubin, Kum & Go’s communications director, added during a walk-through of the new store Wednesday.

The Ames walk-up is the third of its type for the Des Moines-based convenience store chain. Similar stores have opened in downtown Des Moines and Omaha, and a fourth being planned in Denver.

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