Creatd (NASDAQ:CRTD) stock is pushing higher on Friday after announcing an update to its Camp brand.

Healthy vegan food. Fresh vegetables on wooden background. Detox diet. Different colorful fresh juices. CRTD stock.

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Camp is the brand formerly known as Plant Camp. It’s Creatd’s direct-to-consumer healthy food brand sold through its Creatd Ventures e-commerce division. Today’s update includes new branding and packaging, as well as a website redesign.

To go along with the rebranding today, Creatd has also announced the release of two new products. These are Vegan Cheezy Mac and Twist Veggie Pasta. The company calls them ‘comfort foods for the health conscious family.”

Jeremy Frommer, co-CEO of Creatd, said the following about the Camp rebranding today.

“Over time, it became clear that it wasn’t just kids who were loving our mac and cheese—it was appealing to moms, dads, and all types of individuals who were seeking a healthy version of a beloved comfort food. As such, the brand and marketing needed to adapt to this much broader market.”

Investors are reacting positively to today’s news with CRTD stock seeing heavy trading. As of this writing, more than 108 million shares of the stock have changed hands. To put that in perspective, the company’s daily average trading volume is 1.1 million shares.

CRTD stock was up 59.6% as of this writing after jumping close to 200% in early morning trading.

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On the date of publication, William White did not have (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the Publishing Guidelines.

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